From
2017 Frankfurt
Motor Show IAA

Dinamica® comes into the scene aboard the Project ONE
September, 9.21.2017
At the Frankfurt Motor Show 2017, one of the world’s biggest events dedicated to new car launches, Dinamica®, the refined made-in-Italy eco-suede, has made its triumphal entry aboard the Mercedes-AMG Project ONE. The long-awaited, aggressive, powerful and exclusive hypercar fascinated and astonished the audience of professional and passionate people attending the show.

Designed by the Chief Design of Mercedes-Benz in person, Mr. Gorden Wagener, the Project ONE has been so much inspired by the Formula 1 world, that Lewis Hamilton himself unexpectedly got out of the car at the premiere.

A limited-edition for the hypercar; about 275 models worth more than 2 million euros, with Dinamica® covering almost every part of the interior from seats, steering wheel, door panels, pillars and console. Thanks to its recognized strengths such as green heart, made-in-Italy design and high performances, Dinamica® has become synonymous with style in upholstering the most prestigious cars.

Along with the Project ONE, the "Queen" of the Show, the material enriches a great number of cars on display, including Volkswagen, Ford, Mini, Land Rover and Hyundai models, which introduced the brand new i30N

<<Our green approach that goes together with luxury and high performances, grants us a leadership position in the production of microfiber - says Lorenzo Terraneo, CEO of Miko SrlOur philosophy meets the criteria of the circular economy by caring for re-inserting the material into the production cycle. The result? A product of excellence, recycled, designed to be recyclable at the end of its use. This vision has allowed us to reach the carmakers all over the world.>>