Motor Show IAA
Designed by the Chief Design of Mercedes-Benz in person, Mr. Gorden Wagener, the Project ONE has been so much inspired by the Formula 1 world, that Lewis Hamilton himself unexpectedly got out of the car at the premiere.
A limited-edition for the hypercar; about 275 models worth more than 2 million euros, with Dinamica® covering almost every part of the interior from seats, steering wheel, door panels, pillars and console. Thanks to its recognized strengths such as green heart, made-in-Italy design and high performances, Dinamica® has become synonymous with style in upholstering the most prestigious cars.
Along with the Project ONE, the "Queen" of the Show, the material enriches a great number of cars on display, including Volkswagen, Ford, Mini, Land Rover and Hyundai models, which introduced the brand new i30N.
<<Our green approach that goes together with luxury and high performances, grants us a leadership position in the production of microfiber - says Lorenzo Terraneo, CEO of Miko Srl – Our philosophy meets the criteria of the circular economy by caring for re-inserting the material into the production cycle. The result? A product of excellence, recycled, designed to be recyclable at the end of its use. This vision has allowed us to reach the carmakers all over the world.>>